Product Design · B2B & B2C
Instant credibility for a solar brand no one in Brazil knew
Eleven years of international operation translated into trust for partners and consumers.
- Client
- SemiGlobe
- Role
- UI/UX Designer
- Tools
- Figma
- Year
- 2025
Built with·WordPress, Elementor Pro
(01)
About the project
SemiGlobe arrived in Brazil with 11 years of international operation and no local reputation. The challenge was to get two audiences to trust it through the same site. Business partners needed to see a complete logistics operation. End consumers needed to feel energy security. I designed the architecture so each audience would find its answer in the first few seconds, without one competing with the other.
- Problem
- A brand with no local reputation and two distinct audiences
- My role
- UI/UX Designer, from architecture to final UI
- Constraint
- A single home for B2B and end consumers
- Expected outcome
- Contact requests from partners and consumers, each through their own entry point
- Positioning
- Two audiences
- Information architecture
- Design System
(02)
Design Process
7 days
Research
- Briefing
- Onboarding
28 days
UX/UI Design
- Moodboard
- Design System
- Wireframe
- Layout Design
18 days
Development
- WordPress
- Elementor Pro Builder
2 days
Optimization
- SEO
- Security
- Performance
Project context: 55 days, 495 hours and a team of 3.
(03)
Wireframe
One home, two entry points
The wireframe tackled the product question first: how two audiences with different needs share the same page without getting in each other's way.
The opening is shared and speaks to what both have at stake, the risk of the investment. Right after, the home splits into two parallel blocks. "For End Customers" answers with hassle-free import, distribution, storage and immediate savings. "For Companies and Integrators" answers with end-to-end operation, storage, national logistics and technical support. Each audience recognizes its entry point by the heading and doesn't need to read the other's argument.
(04)
UI Design
Credibility without a local track record
With no reputation in Brazil, adjectives don't convince anyone. The proof had to be verifiable. So the end-to-end solution became a comparison table, SemiGlobe on one side and the market standard on the other, item by item along the chain: import, logistics, costs, storage, support and consulting.
Photography separates the scenarios. The end-customer block shows a house with panels on the roof. The companies block shows a crew at an installation. Each audience sees itself in its own context before reading any argument.
(05)
Design System
Color and Typography
#006AFF
#0004FF
#0B35AB
#090C13
#FFFFFF
#F6F6F6
Plus Jakarta Sans
- Light
- Regular
- Medium
- SemiBold
Next case
Turning 12 years of reputation into visible trust for people searching online
